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Know Your Metrics: Gross Logo Retention - Definition & Calculation

Gross Logo Retention can help shine a light on product experience, and can also help your business understand your most at risk and least at risk customers for churn.

In this video, Jeff will provide an overview of Gross Logo Retention: what it is and how it’s calculated.

If you are interested in learning how we got the original dataset that was used for the Gross Logo Retention calculation, you can reference Getting Started with Operational Metrics.

Calculation slide from video above:

Example customer data showing calculation for Q2 2023 Gross Logo Retention


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