How to operationalize LTV/CAC ratio, looking at the component pieces that make up this ratio.
Calculating this ratio to better understand how efficient your business is.
The decisions often made based on Expected LTV, and the factors to consider when seeking to improve this metric.
Understand what Expected Customer Lifetime Value is, and how it differs from Actual LTV.
It's not just about acquiring customers, but retaining them as well in order to improve this metric (and profitability!).
The importance of looking beyond revenue and considering factors like COGS when calculating Actual Customer Lifetime Value.
The importance of understanding this efficiency metric, and the range for an ideal Magic Number.
The definition and calculation of Magic Number, lag and no lag examples included.
The importance of understanding your CAC, and examples of how one could go about improving this efficiency metric.
One of the nuances to understand with CAC (amongst other efficiency metrics), is tying expenses to revenue and customers, while being mindful of the time periods.
The importance of understanding and analyzing Gross Logo Retention, and how you can dig into segments of your business to identify churn and retention patterns.
Gross Logo Retention can help shine a light on product experience, and can also help your business understand your most at risk and least at risk customers for churn.
Let’s talk about optimizing Gross $ Retention. Who are your best customers? Do you know which types of customers are most likely to downsell or churn?
With similarities to Net $ Retention, Gross $ Retention has one key differentiator: it doesn’t factor in upsell.
The importance of Net $ Retention, identifying trends with AI and some suggestions on how one could improve their Net $ Retention.
In this video Jeff will define what Net $ Retention is and will walk us through step by step how one could go about calculating this operational metric.
The two additional basic fields you need to calculate efficiency metrics: Sales & Marketing Expenses and Cost of Good Sold (COGS).
Learn about the 4 basic elements from an order form that can get you to many of your operational metric calculations!
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