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Know Your Metrics: Expected Customer Lifetime Value - Importance & How to Improve

Jeff shares with us that decisions are often based on Expected LTV (vs. Actual LTV), as knowing how long your customers are likely to stay with a business is crucial for increasing their lifetime value. To improve Expected Customer Lifetime Value (LTV), Jeff considers the balance between factors like deal size and customer tenure.


We close with a sneak peak into LTV/CAC, which we will dive deeper into in the next week Know Your Metrics series.



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