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Know Your Metrics: Gross $ Retention - Definition & Calculation

With similarities to Net $ Retention, Gross $ Retention has one key differentiator: it doesn’t factor in upsell. Join Jeff Schwartz to better understand what Gross $ Retention is, and a step-by-step example of how to calculate this metric.

If you are interested in learning how we got the original dataset that was used for the Gross $ Retention calculation, you can reference Getting Started with Operational Metrics.

Calculation slide from video above:

Example customer data showing calculation for Q2 2023 Gross $ Retention


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